Growing Your Gym Shouldn't Involve Guesswork

With The Growth Agenda it Won't

If you own a gym and growth feels harder than it should, you’re not alone.

Most gym owners don’t struggle because they lack passion or work ethic.

They struggle because they were never given a real business operating system.

Owning a gym shouldn't feel like a constant emergency. With the right systems, it won't.

Great gyms don't fail because of bad coaching - they fail because of bad systems

The fitness industry does an incredible job teaching movement and coaching.
It does a terrible job teaching owners how to actually run a business.

As a result:

Growth is reactive instead of intentional
Decisions are made by instinct, not data
Owners burn out before the business reaches its potential

Discover Strength in Strategy

Book Free Discovery Call

gym owner working remotely with business coach from growth agenda

For new gym owners or gyms without a strong business foundation.

Strength in Strategy

A guided online course led by Growth Agenda founder John Ziegler, plus five 1-on-1 coaching calls to help you implement what you build.

Explore Strength in Strategy

For established gym owners ready to scale — without burnout

The Growth Engine

A 12-month, high-touch mentorship built around a deep dive into your business, a custom growth plan, and ongoing accountability to create sustained, continuous growth.

Learn About Growth Engine

growth agenda coach working with a gym owner

This isn’t theory. It’s built from real-world experience.

The Growth Agenda was built by operators who have spent years inside fitness and service-based businesses — not just coaching from the sidelines.

We don’t believe in:

One-size-fits-all templates
Generic advice
Motivation without execution

We believe in:

Understanding your business first
Building systems that fit you
Accountability that drives action

Growth shouldn’t feel confusing. With the right strategy, it won’t.

The systems, worksheets, and checklists made it easy to clean up my operations. I finally understand how revenue flows through my business and how to plan for growth. This program filled the gaps I’ve had for years.

James B.

Encinitas, CA
We had chaos: inconsistent service, unclear expectations, and no systems for staff. The Growth Agenda built our SOPs, leadership structure, and retention systems. Now our team is aligned, our client experience is consistent, and members are staying longer.

John C

Chicago, IL
I was overwhelmed and not sure where to start. They broke everything down into a clear plan: operations, sales, onboarding, finances. I launched clean, confident, and profitable — and I avoided the common mistakes that kill most new gyms in year one.

Sarah M.

Denver, CO
We were constantly running promos and challenges just to keep cash flow steady. The Growth Agenda rebuilt our pricing, retention strategy, and lead follow-up process. We stopped bleeding clients, doubled our recurring revenue, and stabilized both locations.

Anthony P.

Tampa, FL